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Hull Fashion History: Dressmaking In The Early 1960s – A Misses Burnt Orange Cotton Dress

June 21, 2017

“Not burnished, burnt,” said Louise in the middle of a conversation.

“You’re right,” I replied, “I like the word burnished and burnt orange is one of my most favourite colours you see. I’ve even got it at home.”

Louise grabbed my attention by sharing a fascinating snippet from when she was a teenager. Her mother had taken her to a dressmaker somewhere in Hull to have a bespoke summer dress made.

“Tell me more about it,” I asked her, leaning in to listen, “what do you remember?”

“I was 13 in 1961,” she says, “so it would have been some time between 1960 and, say, 1962.

“The dress was burnt orange textured cotton, with a high boat neck in the front and a shallow V back. It was princess line, which has always suited me and I probably wore it for 2 summers.

“By 1963 I had already started doing a bit of sewing for myself and that was mainly summer dresses so I don’t think mother would have paid for one to be made after that!”

“I have such a clear picture of the dress,” I replied. “I can see it – it’s right in front of me.”

My eyes focused into middle distance, looking at the imaginary dress as if it were a Disney animation.

“Tell you what, she said, you send me your theory and I’ll ask my daughter to draw mine, and we’ll see who was nearest.”

Louise’s memory was delightful and from an innocent time before she was inspired to make clothes but the conversation was also important for other reasons.“You’re on!” I said.

It was a direct link to the Hull dressmaking industry carried out at home.

Hull’s dressmaking history

Until the 1970s there was a covert and overt dressmaking industry in Hull.

Madame Clapham 

The more famous of the industries was Madame Clapham, residing in Kingston Square opposite the New Theatre but there was also a workforce of Hull women who had acquired skills through formal training, apprenticeships or by a combination of both.

The numbers of women listed in trade directories under the heading ‘dressmakers’ is testimony to how prolific the skills were.

They were in demand and used by women from all walks of life. It was a flourishing and well recognised industry carried out overtly in shops but also covertly in their own homes.

Couturiers like Madame Clapham and later on department stores like Thornton Varley or smaller shops like Willis on Carr Lane, employed dressmakers, alteration hands and tailoresses to serve their customers’ requirements.

It was common and not the exception to choose to have outfits made by a dressmaker working from home.

“Kitchen Sink” describes the activities of dress alteration, making and design that were produced in this way.

Traditional dressmaking skills were also acquired there, passed down from generation to generation and although men were not exempt from becoming sewists or tailors, dressmaking was an economy driven by women and girls.

Dressmaking in the 1950s and 1960s

It may have surprised you to learn that Louise’s mum had a dress made for her in this way, a luxury even, but before mass production it was very much the norm.

It provided the client with a ready made outfit created to their own design that fitted their measurements made by someone who had the skills for a perfect finish also.

The latter was an attraction that shouldn’t be underestimated.

It was a popular ‘moan’ of that time that shop bought clothing didn’t fit or wasn’t quite what was wanted. Many women who did buy in department stores or local fashion houses had to have their clothes altered before they could be worn.

There were other reasons for choosing to go to a dressmaker too. In an interview I carried out with someone who was a teenager in the early 1960s, they said they made their own clothes because: “shift dresses were in fashion but you couldn’t get one anywhere in Hull.”

To choose the kitchen sink rather than department store cut out the middle bit – it meant from the first consultation you knew you were getting an outfit or item that fitted, was to your taste and was finished in a way that meant it would last more than one season.

It was design-effective and cost-effective too.

How dressmakers worked

Dressmakers would work either from paper patterns or create ones of their own.

Paper patterns would be brought to them by the person commissioning an outfit or the dressmaker had a collection they would work from.

Often they had been used and used again and some dressmakers had a distinct ‘look’ that can be traced back to the base blocks from their most familiar patterns.

Wedding dresses made by the same dressmaker, for instance, would often have a similar base but were made unique by changes of fabric, embellishment or length.

Buying fabric in Hull in the 1960s

Hull had thriving drapery and haberdashery businesses – the larger department stores sold fabrics and shops like Buckleys on Carr Lane too.

Hull’s proximity to Europe as a port brought easy links to the textiles from the East as well as home grown wool.

Many people have talked of being able to buy any fabric you needed in Hull and that sewing skills were ones you either had yourself and used, or could easily find someone to do for you.

Dressmaking as a skilled profession

Dressmakers had the skills to make alterations to those patterns; what we know today as creating a a block, a toile or grading to fit and used sewing machines but also finished by hand.

Sewing workrooms of the 1940s and 1950s

It was the hand sewing skills that set the clothing made by dressmakers apart from the rest.

In an interview with E.R., a woman employed at The House of Mirelle from 1945 onwards, she and I discussed the programme The Great British Sewing Bee (GBSB.)

In the pause after mentioning it, she confided that she didn’t think much about the efforts of the contestants.

There was another pause after which I asked her why she thought that?

Her reply: “I think some of them look home made,” spoke not only to her skills but also the expectation of a dressmaker or tailoress working then.

“They don’t have the time,” she added,”you have to have the time,” she explained.

Louise experienced the same.

Running the shop “Flounces” in the 1980s she found it preferable and easier to create and make bespoke clothing than solely sell those from a manufacturer’s design.

Over the time we’ve known each other she’s sketched out more Disney animations, including a particularly striking one – a pink dress with laces up the arms which she designed and made for a customer.

And what of the burnt orange dress?

I hastily sketched my idea and emailed it to her and was delighted to hear that I wasn’t too far off the mark.

Her response was:

“You’ve got the dress almost exactly right, except that the sleeves were what I call ‘long short sleeves, – shorter than just above the elbow, but longer than most modern T Shirts.

“And the texture of the fabric was sort of like bark – a bit like a  very heavy Dupion without the lumpy bits (slubs?) or an unevenly woven Ottoman.

“But of course it was only a cotton, so not really a stiff fabric. And of course it was somewhat shorter than you have drawn it – before mini skirts, but I was only a child, so didn’t ever wear skirts below the knee.

“The neckline is exactly right, though.”

Want to see what it really looked like?

I do too.

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